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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Marty has hired you to create conversion tracking for his website. Marty's website allows people to sign up for a free newsletter, download a tryout version of their software, and purchase the software. Marty would like to use conversion tracking for all of these events. Is this possible?

A) Yes, you can generate a conversion tracking code snippet for each of these actions.
B) Yes, you can track these events by using the Google Analytics'_trackPageview function.
C) No, it is not possible to track conversion on multiple events.
D) No, you are limited to track conversions for newsletter signups or sales.

2. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Total revenue
B) Conversion rate
C) Visits to Purchase
D) Average order value

3. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Google Analytics
B) Conversion Tracking
C) Keyword Tool
D) Traffic Estimator

4. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Domain name
B) Negative keywords
C) Landing page
D) History of Google AdWords

5. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her home page
B) On her index page
C) On her Google Analytics destination URL
D) On every page of her website

Solutions: