Salesforce Certified Marketing-Cloud-Account-Engagement-Consultant Dumps Questions Valid Marketing-Cloud-Account-Engagement-Consultant Materials
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NEW QUESTION # 64
"The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly.
What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?
- A. Configure users > set up a user group > have nurture programs assign prospects to the user group
- B. Configure users > set up a queue > have nurture programs assign prospects to the queue
- C. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
- D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
Answer: A
NEW QUESTION # 65
Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]
- A. Sales Manager
- B. Marketing
- C. Sales User
- D. Administrator
Answer: C
NEW QUESTION # 66
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Automation rule match Any
- C. Automation rule match All
- D. Page Action
Answer: B
NEW QUESTION # 67
It is recommended that Email Preference Center should use more than one page level depth
- A. False
- B. True
Answer: A
NEW QUESTION # 68
"LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?
- A. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
- B. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
- C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions:
add to Salesforce campaign and assign to user - D. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
Answer: A
NEW QUESTION # 69
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
- B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- D. No limits at all
Answer: C
NEW QUESTION # 70
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?
- A. Enable visitor filters for all customers so opens are not tracked.
- B. A Use the Open Rules Audit to remove opens as criteria in their automations.
- C. Only send emails to prospects who do not use Apple Mail.
- D. Disable open tracking within account settings.
Answer: B
NEW QUESTION # 71
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers
- A. Improve lead qualification efficiency by using automation rules for prospect assignment.
- B. Increase gated content on the website to provide more scoring opportunities.
- C. Increase their scoring threshold to give the Sales team the most qualified leads.
- D. Improve prospect data by adding fields to existing forms and making them required.
Answer: A,B
NEW QUESTION # 72
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects were on a suppression list used on the operational list email send.
- B. The prospects were set to "false" for opted out and set to "true" for do not email.
- C. The prospects are opted out of the list used on the operational list email send.
- D. The prospects were set to "true" for opted out and set to "false" for do not email.
Answer: B
NEW QUESTION # 73
LenoxSoft asks yOu about whether filtered prospects will be affected if they are registering for an event using your WebEx connector. What advice do you give them? You simply remind them that since registering for an event is a completion action it will always run when a form is filled out.
- A. Filtered prospects for the webinar either by removing the filter or having the filtered prospects register through the WebEx registration form itself.
- B. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form since "Register for a webinar" completion action and Marketing Cloud Account Engagement prospects who are filtered do not have completion actions applied to them.
- C. That may happen occasionally, but they shouldn't worry too much since most filtered prospects are usually staff members.
- D. Filtered prospects will not be registered for a webinar through a Marketing Cloud Account Engagement form, but you can still register your
Answer: A
NEW QUESTION # 74
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of prospects, social post enagements and paid search reports month over month
- B. Monitor no of visitors, form conversion and email click-through rate reports month over month
- C. Monitor no of prospects, form submission and email open rate reports month over month
- D. Monitor no of visitors, social post enagements and natural search reports month over month
Answer: D
NEW QUESTION # 75
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 76
LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low.
What should be recommended to increase the conversion rates on the paid search ads?
- A. Create new content for the paid search ads that direct to the home page.
- B. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.
- C. Place additional navigation on the LenoxSoft home page.
- D. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.
Answer: A
NEW QUESTION # 77
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
- A. Create a form with a Completion Action to send a pricing sheet.
- B. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
- C. Create a Dynamic List based on page view to segment automatically
- D. Create a special campaign to track pricing page views.
Answer: B
NEW QUESTION # 78
Select available Webinar Scoring Rules
- A. Webinar Attended
- B. Webinar Refusal
- C. Webinar Invited
- D. Webinar Registered
Answer: A,C,D
NEW QUESTION # 79
The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?
- A. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
- B. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
- C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
- D. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
Answer: D
NEW QUESTION # 80
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?
- A. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
- B. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
- C. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
- D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
Answer: C
NEW QUESTION # 81
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