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NEW QUESTION # 13
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?
- A. A GUID or another generated ID for Contact Key.
- B. An email address for Contact Key.
- C. A number field such as subscriber's phone number for Contact Key.
- D. A common field like Physical Address for Contact Key.
Answer: C
NEW QUESTION # 14
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australi a. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers.
What would be required to enable sending emails from their new domain without impacting deliverability?
- A. An additional private domain
- B. An additional IP address
- C. An additional Sender Authentication Package
- D. Register the new domain in Setup > From Address Management
Answer: B
NEW QUESTION # 15
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- B. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
- C. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- D. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
Answer: C
NEW QUESTION # 16
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will new users have an "Email ID"?
- C. How will Marketing Cloud and the database sync up?
- D. Will the company need a custom preference center?
- E. What will be used as the Subscriber Key?
Answer: B,C,E
NEW QUESTION # 17
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Unsubscribe data view.
- B. An automation that generates the Complaint Tracking Extract.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Complaint data view.
Answer: D
NEW QUESTION # 18
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Overwrite
- C. Add Only
- D. Add/Update
Answer: D
NEW QUESTION # 19
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
- C. Use a Triggered Send Data Extension to capture form data and deploy the email.
- D. Use the WSProxy via SSJS to deploy the email after capturing form data.
Answer: C
NEW QUESTION # 20
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for each franchise owners
- B. One parent business unit and a child business unit for franchise owners.
- C. A parent business unit for each franchise owner
- D. One business unit.
Answer: B
NEW QUESTION # 21
How do you add a contact in contact builder?
Choose 2
- A. Import to MyLists
- B. Import to DE
- C. Add manually to All Subscribers
- D. Import to All Subscribers List
Answer: A,B
NEW QUESTION # 22
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Send Email Activity with a link to a subscription center
- B. CloudPage with Web Collect to add entrants in to a data extension
- C. CloudPage with Smart Capture to add entrants in to a data extension
- D. Data extension with double opt-in status defined
Answer: C,D
NEW QUESTION # 23
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- B. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- C. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- D. Replace the current data extension with a new data extension configured with a Retention Period.
Answer: A,B
NEW QUESTION # 24
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A. Tracking Data will not be returned to the Sales Cloud email recipient.
- B. The customer will be unable to use synchronized data extensions.
- C. The customer will be able to use Reports and Campaigns as audiences.
- D. Email Sends will fail if the Contact ID or Lead ID is not included.
Answer: D
NEW QUESTION # 25
A customer notices their open and click rates are very low.
Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)
- A. Use different subject lines and send "win back" emails with exclusive offers.
- B. Remove subscribers who have not opened emails in three months.
- C. Increase volume of sending, trying new times and days of the week.
- D. Send inactive subscribers different messaging at a different frequency.
Answer: B,D
NEW QUESTION # 26
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Guided Send
- B. User-Initiated Send
- C. Automated Send
- D. Triggered Send
Answer: B
NEW QUESTION # 27
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Implement two separate Marketing Cloud instances.
- B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
- C. Use Subscriber Filter per business unit to filter production from test data.
- D. Create one or more additional business units for testing.
Answer: A
NEW QUESTION # 28
Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.
In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)
- A. File Drop Starting Source
- B. Scheduled Starting Source
- C. %%BASEFILENAME_FROM_FILEDROP%%
- D. %%BASEFILENAME_FROM_TRIGGER%%
Answer: B,C
Explanation:
This allows you to specify the exact name of the file when running the automation. The File Drop Starting Source is an automation activity that allows you to specify the source of the File Drop as either a Scheduled or Manual event. This allows you to control when the data is imported from the Enhanced FTP file.
NEW QUESTION # 29
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