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Who should take the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce pardot-specialist exam is intended for a person with experience in the development of custom Lightning Platform applications, including the practical implementation of the skills and concepts mentioned below in the exam goals. In general, the Salesforce Platform Pardot-Specialist has 6 months to 1 year of experience developing applications on the Lightning Platform and/or a related platform for technology.
The applicant for the Salesforce Platform Pardot-Specialist should have the following listed experience, abilities, and knowledge:
- Familiarity with the development environments of Salesforce and the options available for deploying software and handling changes on the Lightning Platform
- Understanding of the forms of Salesforce licences and related considerations
- Familiarity with Lightning Platform capabilities
- Ability to develop software to help business processes and specifications for reporting
- Familiarity with the platform’s social and mobile capabilities; familiarity with the use and optimization of company software on mobile devices
It is not expected that an applicant for this exam would be able to manage Sales Cloud or Service Cloud, have experience in programmatic development (Apex, Visualforce, etc.), design custom interfaces using Visualforce, or use Apex or JavaScript to design custom Lightning components.
How much Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Cost
The registration fee for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam is USD 200 plus taxes as required per law. USD 100 + tax additional will be charged in the case of exam retake.
NEW QUESTION 77
What would make the Salesforce connector become unverified?
- A. The connector user's Pardot password was changed
- B. The Pardot account has reached the limit of the number of prospect records that could be created
- C. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- D. The connector user's Salesforce password was changed
Answer: D
Explanation:
If you change the username or password the connector won't work.
Update the details in Pardot and re-verified the connector.
NEW QUESTION 78
What do spam complaints refer to in an email report?
- A. The number of prospects who opted out via the email preference center
- B. The number of prospects who replied to the email to ask to be removed
- C. The number of prospects who marked an email as spam
- D. The number of prospects who clicked the unsubscribe link
Answer: D
NEW QUESTION 79
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
- A. False
- B. True
Answer: B
NEW QUESTION 80
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select Assigned User for the Sender of the email
- B. Select Account Owner for the Sender of the email
- C. Select General User for the Sender of the email
- D. Select Specified User for the Sender of the email
Answer: A
NEW QUESTION 81
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
- A. Create a Page Action set to Tag prospects as having viewed it and add them to a list
- B. Create a Dynamic List based on page view to segment automatically
- C. Create a special campaign to track pricing pageviews
- D. Create a Form with a Completion Action to send a pricing sheet
Answer: A
NEW QUESTION 82
How can you preview/test matches for automation rules before you run them?
- A. Create a list and see how many prospects are affected.
You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules - often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them. - B. Run the automation rule to see how many matches there are.
- C. Use the automation preview option.
Answer: C
NEW QUESTION 83
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
- A. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
- B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
- C. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
- D. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
Answer: C
NEW QUESTION 84
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
- A. Shared email address
- B. Shared Assigned User ID
- C. Shared Contact or Lead ID
- D. Shared tracking pixel
Answer: A,C
NEW QUESTION 85
What is the best practice when users leave the company and have assigned prospects?
- A. Reassign all prospects in the CRM
- B. All of the above
- C. Delete the user from Pardot
- D. A & B
- E. Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.
Answer: C
NEW QUESTION 86
What user role must a Pardot user have in order to verify the Salesforce connector?
- A. Administrator
- B. Marketing
- C. Sales
- D. Sales manager
Answer: A
NEW QUESTION 87
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
- A. Add the prospect's first name and last name to a CSV file and import that into Pardot.
- B. Take a picture of their business card and upload it into Pardot.
- C. Create a new lead in Salesforce without an email address.
- D. Have the prospect submit a form with their name and email address.
Answer: B,D
NEW QUESTION 88
What are 3 webinar connectors Pardot offers?
- A. GoTo Webinar
- B. AnyMeeting
- C. Adobe Connect
- D. ReadyTalk
- E. WebEx
Answer: A,C,D
NEW QUESTION 89
What factors are involved with and determine email deliverability?
(Choose 2)
- A. Sender ID
- B. Domain Keys
- C. Whitelist
- D. CAN-SPAM
- E. Sender Policy Framework (SPF)
Answer: B,E
NEW QUESTION 90
What information can you find about your competitors in Pardot?
- A. Number of indexed pages
- B. BBB score
- C. News article mentions
- D. Number of inbound links
- E. Alexa rank
Answer: A,D,E
NEW QUESTION 91
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
- A. Contact field
- B. Lead field
Answer: B
NEW QUESTION 92
Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)
- A. When a profile is associated with the prospects.
- B. When prospects are added to a static list.
- C. When new prospects are imported into Pardot via a .csv file.
- D. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
Answer: C,D
NEW QUESTION 93
Which two list types can be used as a suppression list on an email send? (Choose two answers.)
- A. Test list
- B. Static list
- C. Dynamic list
- D. Public list
Answer: B,C
NEW QUESTION 94
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)
- A. Bob's visitor record will have a tag of "clicked" applied to it.
- B. Bob's prospect record will have a tag of "clicked" applied to it.
- C. Bob's prospect record will show him clicking on the link and filling out the form.
- D. Kate's prospect record will show her clicking on the link and filling out the form.
- E. Kate's prospect record will have a tag of "clicked" applied to it.
Answer: C,D,E
NEW QUESTION 95
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
- A. Unsubscribed from email
- B. Landing page error
- C. Webinar attended
- D. Assigned to a user
- E. Form submission
Answer: B,C,E
NEW QUESTION 96
What type of fields are not supported by the Pardot sync?
- A. Record Type fields
- B. Number fields
- C. Text Area (rich) fields
- D. Geolocation fields
- E. Formula fields
Answer: C,D,E
Explanation:
For More Info Refer These links:
http://help.pardot.com/customer/portal/articles/2127364-mapping-salesforce-and-pardot-custom-fields
https://help.salesforce.com/articleView?id=Why-is-my-field-not-syncing&language=en_US&type=1
NEW QUESTION 97
What would make the Salesforce connector become unverified?
- A. The connector user's Pardot password was changed
- B. The Pardot account has reached the limit of the number of prospect records that could be created
- C. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- D. The connector user's Salesforce password was changed
Answer: D
Explanation:
If you change the username or password the connector won't work. Update the details in Pardot and re-verified the connector.
NEW QUESTION 98
What type of Information do rule step types look for in engagement studio programs?
- A. Prospect activity
- B. Prospect behavior
- C. Prospect criteria
- D. Prospect Interest
Answer: C
NEW QUESTION 99
How many times can each action be added to the logic of the same engagement program?
- A. Actions can be used an unlimited amount of times in an engagement program.
- B. Email actions can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
- C. Actions can each be used only once per engagement program.
- D. Email actions and pauses can be used an unlimited amount of times, but the other actions can only be used once per engagement program.
Answer: A
NEW QUESTION 100
LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?
- A. The link should point to go.pardot com to be automatically re-written.
- B. The link should contain a wildcard to be automatically re-written.
- C. The link should be populated with variable tags to be automatically re-written
- D. The link should start with http or https to be automatically re-written.
Answer: D
NEW QUESTION 101
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Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
Latest Salesforce Pardot-Specialist Real Exam Dumps PDF: https://www.realexamfree.com/Pardot-Specialist-real-exam-dumps.html
Pardot-Specialist Exam Dumps, Pardot-Specialist Practice Test Questions: https://drive.google.com/open?id=1k-BK05EEY0zMutNYomob1tf0ab5hiDcx
