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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Technology training plans
C) Employee engagement surveys
D) Change management communication

2. After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?

A) It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
B) When the speaker pays for mentioning her name on the blog.
C) When sharing the speaker's ideas.
D) It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.

3. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Timing of a response
B) Alignment with business goals
C) Using appropriate channels
D) Consistency with company values

4. A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A) Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
B) Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.
C) Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
D) Suggest that current work be given to another department so communication staff could work on the new projects.

5. Which step should the lead communication professional take FIRST when an unexpected notification regarding a negative issue is received?

A) Start writing messaging to explain the issue.
B) Ascertain the negative attention the issue is attracting.
C) Convene the crisis response team.
D) Start writing a sincere apology to those impacted.

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