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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Edit the completion action on the form to only add to the list if the email address is valid.
B) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
C) Use the list to send a permission pass email and remove all hard bounces.
D) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

2. LenoxSoft using Marketing Cloud Account Engagement Pro is rolling out a new lead generation campaign where prospects register for a trade show on a Marketing Cloud Account Engagement-hosted landing page. The consultant suggests creating two

A) Marketing Cloud Account Engagement will give you content ideas for each landing page.
B) Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.
C) Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions
D) Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

3. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
B) Manually create and map custom fields in Marketing Cloud Account Engagement.
C) Enable custom field creation via the Salesforce Connector.
D) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

4. LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.
Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?
Choose 2 answers

A) Track the prospect's click path through the website's content.
B) Trigger page actions to occur when a prospect visits a certain URL.
C) Associate visitor activity to a prospect on form submission.
D) Capture complete demographic information about an anonymous visitor.

5. The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.
How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

A) Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
B) Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
C) Add a completion action to the Product Interest form to assign prospects only if their Country field is
D) Create an automation rule set to match all with the criteria of Product Interest form completed and

Solutions: