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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Program Automation | 20% | - Multi-wave and triggered messaging - Program Canvas workflow design - Program testing and deployment |
| Topic 2: Data Management | 25% | - Data imports, exports, and Connect integration - Profile lists and data model - Filter Designer and audience segmentation |
| Topic 3: Reporting and Integrations | 10% | - Standard and custom reports - API and third-party integrations - Troubleshooting common issues |
| Topic 4: Campaign Management | 25% | - Message design and Responsys Personalization Language (RPL) - Creating and managing campaigns - Preference centers and forms |
| Topic 5: Account Administration and Setup | 20% | - Security and access management - Account configuration and initial setup - Domain and deliverability setup |
1. You are designing a program that requires the use of a value that is not stored in the Responsys data model and is only temporarily required for use in the program.
What could you use to fulfill this requirement?
A) Custom SQL Variable
B) Get Data Variable
C) Temporary Value Variable
D) ORA Variable
E) Entry Tracking Variable
2. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)
A) Recipient inbox is full, so the promotional email is rejected by the server.
B) Recipient registers a SPAM complaint for an email.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Recipient deletes a promotional email from the inbox.
3. You are working on a campaign to collect responses for 45 days.
How should you ensure that it closes 45 days after launch?
A) In the Program Designer, configure 45 days for Auto-Close after launch.
B) In the Campaign Workbook's Launch Options, configure 45 days for Auto-Close after launch.
C) In Manage Campaigns, select 45 days for the end element.
D) Create a calendar reminder and manually close the campaign.
4. Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?
A) Sent Date = August 1, 2016
B) Event Date = August 1, 2016
C) Interval Date = August 1, 2016 plus one day
D) Sent Date = August 1 to August 2, 2016
E) Live Date - August 1, 2016
5. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be on the SFTP server dedicated for Responsys.
C) The file to be imported should be located on your hard drive.
D) The file to be imported should be located on any cloud server.
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: A,B,D | Question # 3 Answer: C | Question # 4 Answer: E | Question # 5 Answer: A |
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