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Becoming a Salesforce Certified Marketing Cloud Developer can open up new career opportunities and increase earning potential. It demonstrates to employers and clients that you have the skills and expertise needed to develop and customize solutions on the Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification is valid for two years, after which candidates must complete a maintenance exam to keep their certification current.
NEW QUESTION # 112
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.
- A. Subscriber API
- B. Email API
- C. SOAP API
- D. REST API
Answer: C,D
Explanation:
To trigger an email send in Marketing Cloud when a purchase is made on a website, you can use either the REST API or the SOAP API. Both APIs provide methods to send triggered emails.
* REST API: The REST API can be used to trigger emails by making a call to the
/messaging/v1/messageDefinitionSends/{key}/sendendpoint.
* SOAP API: The SOAP API can also be used to trigger sends by utilizing theTriggeredSendobject.
NEW QUESTION # 113
A developer wants to review the available properties for using the DataExtensionField SOAP API object.
Where could the developer find this information
- A. Developer Center at https://developer.5alesforce.com
- B. Open the Object Inspector in the Salesforce Developer Console
- C. Contact Support and request the information
Answer: A
NEW QUESTION # 114
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer
- A. The send is retried
- B. An error message is sent to the From Address used in the email
- C. The send fails
- D. The email is not sent to the particular subscriber
Answer: A
NEW QUESTION # 115
NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but no emails have been sent during his initial testing. Which object and method should the developer use?
- A. TriggerSendDefinition object and Update method
- B. TriggerSendDefinition object and Execute method
- C. TriggerSend object and Create method
- D. TriggerSend object and Update method
Answer: C
NEW QUESTION # 116
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key. How would a developer write the Exclusion Script?
- A. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- B. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
- C. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- D. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
Answer: C
NEW QUESTION # 117
A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation. The developer wants to efficiently ingest the data and write it to a data extension.
Which function should be used?
- A. Server-Side JavaScript function ParseJSON
- B. AMPscript function BuildRowsetFromXML
- C. AMPscript function BuildRowsetFromString
- D. Server-Side 3avaScript function Stringify
Answer: A
Explanation:
When working with a REST API that returns data in JavaScript Object Notation (JSON) and needing to efficiently ingest the data and write it to a data extension, the developer should use theServer-Side JavaScript function ParseJSON. This function parses a JSON string and converts it into a JavaScript object, which can then be manipulated and written to a data extension.
References:
* Salesforce Marketing Cloud Server-Side JavaScript Guide
* SSJS ParseJSON Function
NEW QUESTION # 118
NTO puts the word TEST at the beginning of the name for each test email. Which query would return the subs who were sent those emails?
- A. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName = 'TEST%'
- B. SELECT * FROM _Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE 'TEST%'
- C. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
- D. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'
Answer: B
NEW QUESTION # 119
NTO uses data extensions to manage the subscriber information used for their email sends, and those sends includes calls to update records with new or different subscriber information. The developer handling these records writes some AMPscript to check and see if the data extension containing those records updated using an InsertDE() call if the record doesn't yet exist. Why would the developer receive an error stating the application cannot insert a duplicate value for the primary key in the data extension?
- A. The InsertDE function comes after the system added the row as part of the email send
- B. The InsertDE function cannot be used at send time
- C. The InsertDE function cannot be used with name and value pairs
- D. The InsertDE function will always insert two rows into a data extension as part of the call
Answer: A
NEW QUESTION # 120
A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".
What could be the issue?
- A. 'SentEvent' is not able to be updated using SOAP.
- B. It may be a temporary network issue.
- C. SOAP does not support POST; use REST
- D. The authentication token has expired.
Answer: C
NEW QUESTION # 121
A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?
- A.
- B.
- C.
Answer: C
Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
NEW QUESTION # 122
* Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. SSJS to create Salesforce record, AMPscript for form handling.
- B. AMPscript for whole functionality.
- C. SSJS for whole functionality.
- D. AMPscript to create Salesforce record, SSJS for form handling.
Answer: B,D
NEW QUESTION # 123
NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.
How would a developer write the Exclusion Script?
- A. Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)
- B. Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1
- C. Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0
- D. Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)
Answer: C
NEW QUESTION # 124
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
- A. Subscriber ID
- B. Contact Key
- C. Email Address
- D. Subscriber Key
Answer: A
NEW QUESTION # 125
A developerwants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.
What set of Server-Side JavaScript activities should the developer use?
- A. Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();
- B. Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
- C. Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();
- D. Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();
Answer: D
Explanation:
To retrieve daily JSON data from a customer's API and write it to a data extension, the developer should use the following set of Server-Side JavaScript activities:
* Platform.Function.HTTPGet();- To make the HTTP GET request to the customer's API and retrieve the JSON data.
* Platform.Function.ParseJSON();- To parse the retrieved JSON data.
* Platform.Function.UpsertData();- To upsert the parsed data into a data extension.
Example code snippet:
varresponse =Platform.Function.HTTPGet("https://api.customer.com/data");varjsonData
=Platform.Function.ParseJSON(response);Platform.Function.UpsertData("DataExtensionName",
["PrimaryKeyField"], jsonData);
References:
* Salesforce Marketing Cloud SSJS HTTP Functions
* Salesforce Marketing Cloud SSJS Data Functions
NEW QUESTION # 126
A developer is querying data from the _Bounce data view and storing it in a data extension. They have found that sometimes the fields SMTPBounceReason and SMTPCode exceed the 4000-character limits for each field as specified in the DE schema. After consulting with the original requestor, it was decided that they could simply store the first 4000 characters for each of those fields.
Which SQL function could be used for this purpose?
- A. RIGHT
- B. FIRST
- C. LEFT
Answer: C
Explanation:
To store only the first 4000 characters of the fields SMTPBounceReason and SMTPCode in a data extension, the developer should use theLEFT (C)SQL function. This function returns the specified number of characters from the beginning of a string.
Example:
SELECTSubscriberKey,LEFT(SMTPBounceReason,4000)ASSMTPBounceReason,LEFT(SMTPCode,4000)AS References:
* SQL LEFT Function
* Salesforce Marketing Cloud SQL Reference
NEW QUESTION # 127
A developer wants to populate a data extension with the date of the most recent click for each subscriber. Which query would accomplish this?
- A. SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
- B. SELECT TOP 1 c.SubscriberKey, c.eventDate FROM _Click c ORDER BY c.eventDate DESC
- C. SELECT c.SubscriberKey, c.eventDate FROM _Click c WHERE c.IsUnique = 1
- D. SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
Answer: D
NEW QUESTION # 128
A developer is creating a custom preference center and wants to log unsubcriber events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberID and BatchID
- B. SubscriberKey and BatchID
- C. EmailAddress and JobID
- D. SubscriberKey and JobID
Answer: D
NEW QUESTION # 129
A developer wants to create an HTML table where rows will alternate background colors between white and red.The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?
- A. %%[IF @numerator/2 = 1 THENSET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- B. %%[IF MOD(@numerator,2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- C. %%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = 'Red' ELSE SET @color =
'White' ENDIF]%% - D. %%[IF DIVIDE(@numerator,2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
Answer: B
Explanation:
To alternate the background color of rows in an HTML table using AMPscript, theMODfunction can be used to determine if the row number is odd or even.
* MOD Function: TheMODfunction returns the remainder of a division operation. By using MOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.
* AMPscript Example:
%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2)
== 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% <tr style="background-color: %%=v(@color)=%%;"> <!-- Row content --> </tr> %%[ NEXT @i ]%%
NEW QUESTION # 130
A developer identified duplicate contactsand initiated a Contact Delete process for 10 million subscribers.
How could the process be expedited?
- A. Stop current delete process and delete smaller groups
- B. Delete any unnecessary Sendable Data Extensions
- C. Change the Suppression value to a larger value
- D. Manually delete subscribers in All Contacts
Answer: A
Explanation:
The Contact Delete process can be slow for a large number of contacts. To expedite this process, the best approach is to stop the current delete process and delete smaller groups of contacts. This allows the system to handle smaller chunks of data more efficiently.
* Stop Current Process: Stopping the current large delete process helps avoid system overload and potential timeouts.
* Delete in Smaller Groups: By segmenting the contacts into smaller groups and deleting them in batches, the process becomes more manageable and faster.
NEW QUESTION # 131
Which SSJS library can be used in landing pages? Choose 1.
- A. None
- B. Both
- C. Core
- D. Platform
Answer: B
NEW QUESTION # 132
A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers
- A. Create a Filter Activity In the journey that removes the Rainbow Run domain
- B. Create an Exclusion Script with the Rainbow Run domain for use In the activity
- C. Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
- D. Create a Suppression List with all possible email addresses from Rainbow Run
Answer: B,D
Explanation:
To ensure that emails are not sent to a competitor, the best practices are:
* Suppression List: Create a Suppression List that includes all possible email addresses from Rainbow Run. This list will prevent these email addresses from receiving emails.
* Exclusion Script: Create an Exclusion Script that checks the domain of the email address and excludes addresses from Rainbow Run.
NEW QUESTION # 133
Clock Kicks would like to encrypt and store formdata submitted from a CloudPage in a data extension using AMPscript. Which three encryption options could be used when creating a new key in Key Management?
Choose 3
- A. RSA
- B. Asymmetric
- C. SAML
- D. Salt
- E. Symmetric
Answer: B
NEW QUESTION # 134
NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. Result Object and EmailAddress
- B. ResultItem Object and OrderID
- C. ResultItem Object and RequestID
- D. Result Object and ConservationID
Answer: C
NEW QUESTION # 135
A developer wants to retrieve all records in the OrderDetails data extension which are associated with a particular customer.
Which two AMPscript functions would return a suitable rowset?
Choose 2 answers
- A. LookupOrderedRows
- B. Row
- C. LookupRows
- D. Lookup
Answer: A,C
NEW QUESTION # 136
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To prepare for the Salesforce Marketing-Cloud-Developer exam, it is recommended that you have at least six months of experience working with the Salesforce Marketing Cloud platform. You should also have a strong understanding of customer data management, email marketing best practices, and marketing automation concepts. Salesforce offers a range of training courses and study materials to help you prepare for the exam.
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