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Achieving the Salesforce CDP certification demonstrates your expertise in managing customer data in Salesforce and your ability to create personalized customer experiences and drive business growth. With this certification, you can showcase your skills to potential employers and advance your career in marketing, sales, or customer service.
NEW QUESTION # 34
Which two frequency options are available when ingesting Marketing Cloud Data Extensions?
- A. 24 hours
- B. 12 hours
- C. 15 minutes
- D. 60 minutes
Answer: A,B,D
NEW QUESTION # 35
Which two options are available when configuring a segment publish schedule?
- A. Manual refresh
- B. 24 hours
- C. Don't refresh
- D. Hourly
Answer: B,C
NEW QUESTION # 36
Which Salesforce CDP use case drives acquisition of new customers based on first party data?
- A. Loyalty Segmentation
- B. Post-purchase
- C. Universal Suppression across known channels
- D. Prospective Look-a-Likes with paid media
Answer: D
NEW QUESTION # 37
A marketer needs to create several segments with similar filter criteria for multiple brands.
How can marketer create these segments as efficiently as possible?
- A. Create a reusable container block with common criteria
- B. Use and attribute filter feature in activation
- C. Create a segment and copy for each brand.
- D. Create a segmentand clone via API for each brand
Answer: C
NEW QUESTION # 38
Which operator can be used to find individuals whose loyalty is gold, platinum or higher?
- A. Is between
- B. Is greater than
- C. Is In
- D. Is less than or equal to
Answer: C
NEW QUESTION # 39
Which data model in Salesforce CDP defines the future revenue or quantity for an opportunity of the product family?
- A. Sales Order
- B. Product
- C. Party
- D. Engagement
Answer: A
NEW QUESTION # 40
What is the relationship between Individual and Contact Point Objects?
- A. 1:1
- B. 1: Many
- C. None of the above
- D. Many: Many
Answer: B
NEW QUESTION # 41
How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?
- A. Using the consent API
- B. Using a dedicated data stream
- C. Using a dedicated field in data stream
- D. Using Data Explorer
Answer: A
NEW QUESTION # 42
What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model?
- A. Party
- B. Membership
- C. Individual
- D. Global Account
Answer: D
NEW QUESTION # 43
What role in a company was Salesforce CDP designed for?
- A. Marketer
- B. Developer
- C. Data Analyst
- D. Salesperson
Answer: A
NEW QUESTION # 44
Which two files are activated to Cloud file storage to publish segment?
- A. A file that containssecurity credential
- B. A file that contains the segment members with additional attributes
- C. A file that contains the segment defination
- D. A file that contains calculated insights
Answer: B,C
NEW QUESTION # 45
Which two steps are required when configuring a Marketing Cloud activation?
- A. Add Additional Attributes
- B. Select Activation Membership
- C. Select an Activation Target
- D. Select Contact Points
Answer: B,C
NEW QUESTION # 46
Which dependencies need to be removed before a data stream can be deleted?
- A. Segmentation
- B. Data Model
- C. Activation
- D. Calculated Insights
Answer: B,D
NEW QUESTION # 47
A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?
- A. Contact
- B. Subscriber
- C. Unified Individual
- D. Individual
Answer: C
NEW QUESTION # 48
What is the purpose of Identity Resolutions?
- A. Increase the size of your mailable customer list
- B. Build a cohesive, omnichannel view of customers
- C. Perform data hygiene on large data set
- D. Drive more revenue through ecommerce channels
Answer: B
NEW QUESTION # 49
How can an administrator check segment publishing status?
- A. Publish History related list in Activation Record
- B. Publish History related list in Segment Record
- C. Segments publish history report
- D. Segments publish summary dashboard
Answer: A,B
NEW QUESTION # 50
Which field in the recommended source schema is not editable?
- A. Data Type
- B. Field Label
- C. Field API Name
- D. Header Label
Answer: D
NEW QUESTION # 51
What is customizable in Salesforce CDP canonical model?
- A. Objects, Fields & relationships
- B. Fields
- C. Objects
- D. Objects & Fields
Answer: A
NEW QUESTION # 52
What are the two options for the publishing schedule of segments?
- A. Don't Refresh
- B. Activation schedule
- C. 12 or 24 hrs
- D. Data Stream schedule
Answer: A,C
NEW QUESTION # 53
When setting up a data stream, which field in the recommended source schema is not editable?
- A. Data Type
- B. Field Label
- C. Field API Name
- D. Header Label
Answer: D
NEW QUESTION # 54
What are the two distinct phases of data management in CDP?
- A. Data Actions
- B. Data Activation
- C. Data Modeling
- D. Data Ingestion
Answer: C,D
NEW QUESTION # 55
Where is value suggestion for attributes in segmentation enabled?
- A. Data Modeling
- B. Data Mapping
- C. Data Stream Setup
- D. Segment Setup
Answer: C
NEW QUESTION # 56
What should be the type of the Event Time Field while ingesting Engagement data?
- A. Mutable
- B. None of the above
- C. Inconsistent
- D. Immutable
Answer: D
NEW QUESTION # 57
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