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NEW QUESTION 34
Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customers may have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.
What are three justifications for using Salesforce Connect in this solution?
Choose 3 answers
- A. Need real-time access to a small fraction of external data
- B. Integrating external data without writing custom code
- C. Need access to all external data in near real-time
- D. Accessing external data using workflows and triggers
- E. The external data is changing frequently
Answer: B,C,E
NEW QUESTION 35
Refer to the exhibit.
A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers
- A. The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
- B. Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
- C. Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.
- D. Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
- E. Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.
Answer: B,C,D
NEW QUESTION 36
Northern Trail Outfitters (NTO) wants to use Salesforce as a front end for creating accounts using the lead-to-opportunity process. When an opportunity is closed or won, an order must be created in the ERP, which manages orders. The organization has an Enterprise Service Bus (ESB) that supports the CometD protocol.
Which two integration approaches or steps should a Solution Architect recommend for this scenario?
Choose 2 answers
- A. Define a new platform event in Salesforce and then create a Process Builder process to publish a platform event when the opportunity status changes to Closed-Won.
- B. Enable ESB to publish to the platform event using the CometD protocol and notify the back-end ERP system to create the order synchronously.
- C. Define a new platform event in the back-end system for the order details and then create a Process Builder process to initiate the platform event when the opportunity status changes to Closed-Won.
- D. Enable ESB to subscribe to the platform event using the CometD protocol and notify the back-end ERP system to create the order asynchronously.
Answer: B,D
NEW QUESTION 37
A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
- A. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
- B. Use a separate Marketing Cloud tenant for each site
- C. Use a single Marketing cloud tenant and map business units to each realm
- D. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
Answer: D
NEW QUESTION 38
A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
- A. Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
- B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
- C. Set tracking site preference for each storefront
- D. Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
Answer: B,D
NEW QUESTION 39
A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer
360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?
- A. Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
- B. When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed byCustomer 360 Data Manager.
- C. Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
- D. Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
Answer: A
NEW QUESTION 40
During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year.
Which three questions should a Solution Architect ask to ensure they understand the requirements well enough to design an appropriate multi-cloud solution?
Choose 2 answers
- A. How often do you update surveys?
- B. How many survey responses would you anticipate in a peak 24-hour period?
- C. Does the team need front-end development capabilities?
- D. Will you ever have more than nine possible answers for a survey question?
- E. Will the teams need the ability to change designs?
Answer: B,D
NEW QUESTION 41
A company uses Salesforce to store accounts and contacts. All users have switched to the Lightning Experience user interface. The Account Hierarchy feature is used extensively to relate companies to their subsidiaries. A Solution Architect finds that the data migration process is creating duplicate contacts with different primary accounts.
Which two options can the Solution Architect use to ensure that there is only a single contact for a particular person across all the subsidiaries of a company?
Choose 2 answers
- A. Duplicate Matching Rules
- B. Lightning Data Services
- C. Third-party application or AppExchange tool
- D. Customer 360 Data Manager
Answer: D
NEW QUESTION 42
A company has Person Account set up on their Sales Cloud and they now want to map subscriber data in Marketing Cloud. What should a Solution Architect recommend?
- A. A Sync Person Account object.
- B. Sync Subscriber object.
- C. Sync Individual object.
- D. Sync Contact object.
Answer: A
NEW QUESTION 43
A company is using both Service Cloud and B2C Commerce but they are not using Mulesoft or any other integration middleware and do not plan on adding that in the near future. However, there is a need to keep customer records in sync across both Service Cloud and B2C Commerce. When a change to the customer record in Service Cloud takes place, such as an updated customer name, the same customer record should be updated in B2C Commerce. Assume that there is a common ID that uniquely identifies the customer across the two systems.
How should a Solution Architect deliver the desired functionality?
- A. Develop a custom solution in Service Cloud to consume and communicate with B2C Commerce APIs
- B. Send an Outbound Message from Service Cloud and catch and handle the Outbound Message using the B2C Commerce APIs
- C. Send a platform event from Service Cloud and subscribe to the platform event in B2C Commerce using the built-in functionality
- D. Use change data capture to send a message from Service Cloud and catch and handle the message using B2C Commerce Service Cloud Connector
Answer: C
NEW QUESTION 44
Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.
Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers
- A. The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.
- B. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
- C. The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.
- D. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
Answer: C,D
NEW QUESTION 45
An organization wants to add Service Cloud to their existing Salesforce Org currently hosting Sales Cloud.
They know that an integrated customer service experience is a key component of a successful long-term relationship with their customers. After doing some research they learned that the Service Cloud connector can help start their implementation and they are now ready to proceed.
Which two functionality considerations should they be aware of when introducing the B2C Commerce to Service Cloud Connector into an existing Salesforce Org?
Choose 2 answers
- A. The Service Cloud Connector is distributed as a managed package that can be extended to meet client-specific needs but with core functionality that cannot be altered.
- B. The Service Cloud Connector provides a collection of Lightning and Visualforce components that display customer and order information within Service Cloud, which needs to be customized and deployed by a developer.
- C. In order to implement the Service Cloud Connector it is necessary to enable Person Accounts, a change which cannot be reverted once implemented.
- D. The Service Cloud Connector natively supports accounts and contacts, households, and multi-brand customer models.
Answer: A
NEW QUESTION 46
A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asi
a. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?
- A. Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
- B. Use a separate Marketing Cloud tenant for each site
- C. Use a single Marketing cloud tenant and map business units to each realm
- D. Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
Answer: D
NEW QUESTION 47
A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction.
What are two reasons a connected B2C Solution can add value to the company?
Choose 2 answers
- A. Provides a better interface for agents using Service Cloud and B2C Commerce with Heroku
- B. Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents
- C. Allows agents to more easily access customer data to better support customers when they call in
- D. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentials
Answer: C,D
NEW QUESTION 48
An organization uses B2C Commerce to capture order details but needs to process the order in an ERP system.
They want B2C Commerce to send a message to the ERP system with the order details after they have been entered, then wait for the order to be processed, and then receive a reply from the ERP system with the order number and status.
Which integration pattern should a Solution Architect use to meet this requirement?
- A. Asynchronous Call-Out
- B. Batch Data Synchronization
- C. Publish / Subscribe
- D. Request and Reply
Answer: D
NEW QUESTION 49
Northern Trail Outfitters (NTO) wants to upgrade its customer service by providing the opportunity for customers to engage using social messaging channels such as Facebook, WhatsApp, and SMS to resolve issues and ask questions. They already use Marketing Cloud Mobile Connect and Social Studio. Alongside these, the Solution Architect also recommends implementing Digita I Engagement features in Service Cloud.
Which two reasons should a Solution Architect use to justify those recommendations?
Choose 2 answers
- A. Mobile Connect lacks integration with the service agent console without Digital Engagement
- B. Social Studio does not support 1:1 messaging on the apps listed in the scenario
- C. Social Studio is limited to listening to social channel and not responding
- D. Mobile Connect only supports outbound messaging in selected countries
Answer: B,D
NEW QUESTION 50
A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers
- A. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
- B. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.
- C. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
- D. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
Answer: C,D
NEW QUESTION 51
A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.
Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?
Choose 3 answers
- A. Default user is required for anonymous storefront shoppers.
- B. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions.
- C. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights.
- D. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default.
- E. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits.
Answer: C,D,E
NEW QUESTION 52
A university is considering using Experience Cloud so its students can interact with advisors who have Service Cloud licenses. The university would like to offer the easiest path for existing students to log in while still maintaining security. They have an on-premises Active Directory identity provider and use Google Workspace (formerly known as G Suite) for student email addresses.
What should a Solution Architect recommend?
- A. Implement OAuth 2.0 authentication protocol with Google Workspace as Service Provider.
- B. Implement Aloha template for students to access email with Salesforce Authenticator app.
- C. Implement Social Sign On with Openld Connect and Google Workspace as Auth Provider.
- D. Implement Active Directory and Salesforce Identity for SAML delegated Single Sign On.
Answer: A
NEW QUESTION 53
A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers
- A. Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
- B. Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.
- C. Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
- D. Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
Answer: A,D
NEW QUESTION 54
A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.
When enabling Salesforce Order Management, what potential concerns will the merchant need to work through?
- A. Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts.
- B. Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers.
- C. Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle mapping.
- D. Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance.
Answer: D
NEW QUESTION 55
An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.
Which two options should a Solution Architect configure to accomplish this?
Choose 2 answers
- A. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level.
- B. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams. Marketing Cloud must integrate with B2C Commerce to leverage purchase data necessary for these calculations.
- C. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level.
- D. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud.
Answer: A,B
NEW QUESTION 56
A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.
What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?
Choose 2 answers
- A. The ShippingMethods data extension is missing the label and description field for the corresponding locale.
- B. The subscriber in Marketing Cloud does not have a preferred locale set.
- C. The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale.
- D. The locale is not set correctly in the body of the email template.
Answer: A,D
NEW QUESTION 57
Northern Trail Outfitters (NTO) is at the beginning of an implementation of B2C Commerce and is now discussing the communication flow. They are designing the flows between systems to send password resets via email when a new account is created in B2C Commerce or the email address is updated.
Considering NTO also uses Service Cloud and Marketing Cloud, which feature should a Solution Architect suggest to optimize the end-customer experience while also ensuring that tracking is visible to service agents?
- A. Commerce Cloud Email Service
- B. Marketing Cloud Triggered Send
- C. Service Cloud Email Service
- D. Marketing Cloud Journey Event
Answer: B
NEW QUESTION 58
A company wants to migrate their existing in-house order management solution to the Salesforce Order Management product, which will trigger post-purchase transactional emails through Marketing Cloud. They are already using B2C Commerce, Service Cloud, and Marketing Cloud, as well as the B2C Commerce - Service Cloud Connector and Marketing Cloud Connect.
What are three actions that a Solution Architect must take when planning and deploying this solution? Choose
3 answers
- A. Replace the Service Cloud Connector with an Order Management Connector for B2C Commerce.
- B. Modify the Service Cloud Connector implementation to remove potentially conflicting features with the Order Management Connector.
- C. Configure data extensions and triggered sends in Marketing Cloud to support transactional emails for ordering scenarios.
- D. Migrate subscriber keys in Marketing Cloud to a new Order Management customer identifier.
- E. Integrate Salesforce Order Management to B2C Commerce for order history and user self service.
Answer: B,D,E
NEW QUESTION 59
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