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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Planning and Strategy | 26% | - Describe how variables impact an activity - Given a scenario, assess audience requirements - Construct test hypotheses based on a given scenario - Identify hypothesis elements - Describe KPI-based primary and secondary success metrics - Identify opportunities for testing based on business KPIs and data analysis - Identify business KPIs and successfully translate these into optimization goals given key business requirements - Describe appropriate analytics reporting sources (Target or Adobe Analytics) |
| Topic 2: Troubleshooting and Optimization | 8% | - Identify and resolve common implementation issues - Optimize activity performance based on results - Implement best practices for ongoing optimization |
| Topic 3: Analyzing and Reporting | 16% | - Interpret activity reporting results - Draw insights from data - Make data-driven recommendations based on analysis |
| Topic 4: Configuring, Executing, and Managing | 50% | - Apply procedures to launch A/B, XT (Experience Targeting), and MVT (Multivariate Test) activities - Choose between Visual Experience Composer (VEC) and Form-Based Composer - Utilize Automated Personalization (AP) and Recommendations appropriately - Build audiences, define goals, conduct QA, and manage activities within Adobe Target - Create and manage experiences using both composers |
Question 1
When optimizing a website for lead generation via Adobe Target, which success metric aligns best with the Key Performance Indicator (KPI) of capturing user information?
A. Scroll depth
B. Time spent on the homepage
C. Form submission rate
D. Total sessions
Question 2
What should a practitioner prioritize when translating business KPIs into optimization goals?
(Select two.)
A. Ensuring measurability of KPIs
B. Aligning goals with user behavior trends
C. Maintaining consistency across KPIs
D. Increasing test complexity
Question 3
Which factors determine the sample size for an A/B test? (Select two.)
A. Test developer experience
B. Page load time
C. Traffic volume
D. Lift percentage
Question 4
Which metric is most commonly used as a success metric in Target activities?
A. Time Spent
B. Conversion
C. Page Views
D. Bounce Rate
Question 5
Which experience displays if a user qualifies for an activity that contains multiple experiences with multiple qualifying audiences?
For example, in the following illustration, a user from California using a Windows device qualifies for both Experience A (Windows audience) and Experience C (California audience).
A. This user would be shown a mix of Experience A and Experience C.
B. This user would be shown Experience A.
C. This user would be shown Experience C.
D. This user would be shown Experience B.
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,B | Question 3 Answer: C,D | Question 4 Answer: B | Question 5 Answer: B |
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