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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect needs to audit an existing Marketo Engage instance. Upon inspection, more than 1,000 fields that only live in Marketo Engage were created for a single use to collect information for a specific event, or ask a specific question during the registration of an event.
What should the architect recommend to their client regarding field creation best practices?

A) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained.
B) Create a new unique field for every event or custom question to ensure data accuracy and retention.
C) Create a set of temporary program member fields (PMCF String 1, PMCF String 2, PMCF Boolean 1, PMCF Boolean 2) and utilize those fields on a local form for every event that requires custom questions. No additional action is needed to retain the data.
D) Create a set of temporary person fields (temp_string 1, temp_string 2, temp_date 1, temp_date 2) and utilize those fields on a local form for every event that requires custom questions. Add them to a static list if data needs to be retained. Clear the data from the temporary fields at the end of the event for utilization by another program.

2. An enterprise marketing organization has set up an out-of-the-box Revenue Cycle Modeler.

However, after some time, the sales team has provided feedback that the following modifications need to be made:
SQL leads need to be reviewed with an SLA of 5 days by the Sales Support team SQL leads that are disqualified should be removed from the SLA stage SQL leads that are sales ready need to progress to the Sales Accepted Leads stage (SAL) What are the three changes that needs to be implemented? (Choose three.)

A) Add a detour stage, "Disqualified", from "SQL"
B) Add a "Disqualified" transition from "SQL" to "MQL"
C) Add an SLA stage, SAL, between "SQL" and "Opportunity"
D) Add an inventory stage, SAL, between "SQL" and "Opportunity"
E) Check that the "SQL" stage from inventory type to SLA has a Max Age of 5 days

3. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Person Source and Inferred Source Type
B) Registration Source Type and Registration Source Info
C) Original Referrer and Original Search Phrase
D) Original Source Type and Original Source Info

4. A software company has an existing lifecycle modeler.
Refer to the diagram below.

There are two new requirements that the sales team has requested:
Separate leads who belong to the Targeted Account List (TAL).
Any newly-created list belonging to TAL will be accelerated to the sales team as an MQL using the email address domain as an identifier.
What are the two changes required to amend the above lifecycle modeler? (Choose two.)

A) Update transition rules on MQL to include email domain address belonging to TAL
B) Create an SLA stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
C) Add an additional gate stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
D) Create an inventory stage labelled as "TAL" between Known and Engaged stage to separate TAL leads from standard leads
E) Update stage actions on MQL to include email domain address belonging to TAL

5. What should be the first step when integrating a new CRM with Marketo?

A) Train users on the integration process
B) Map fields between the systems
C) Synchronize the lead database
D) Enable Smart Campaigns for lead routing

Solutions: