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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is a good default sales ready lead score?

A) 50
B) 75
C) 100
D) 200

2. LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in.
Which field type should they leverage?

A) Dropdown
B) Multi-Select
C) Checkbox
D) TextArea

3. How many times does a segmentation rule run?

A) As many times as the user specifies when they create the rule.
B) Up to five times., as long as the user enables the repeat setting.
C) Continuously, whenever new prospects are created.
D) Once, as soon as the user completes the rule creation process.

4. What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

A) Trigger
B) Rule
C) Action
D) Wait

5. A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

A) Include "Not you?" link to allow visitors to reset the form
B) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
C) Maintain the initial value upon subsequent form submissions
D) Always display even if previously completed

Solutions: