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IBM M2020-248 exam : IBM Cognos Midmarket Foundational Sales Mastery Test v1

M2020-248 Exam Questions
  • Exam Code: M2020-248
  • Exam Name: IBM Cognos Midmarket Foundational Sales Mastery Test v1
  • Updated: Oct 15, 2026
  • Q & A: 45 Questions and Answers
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IBM M2020-248 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Selling and Positioning Strategies25%- Use cases and success scenarios
- Identifying customer requirements
- Competitive comparison and advantages
Topic 2: IBM Business Analytics Portfolio10%- Relationship to other Cognos products
- Upgrades and migration paths
Topic 3: Midmarket Business Analytics Overview30%- Value of business intelligence and analytics
- Key business challenges and pain points
- Characteristics and needs of midmarket organizations
Topic 4: IBM Cognos Express Solution35%- Architecture and core components
- Deployment, licensing, and pricing model
- Product positioning and key differentiators

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