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Salesforce AP-215 exam : Marketing Cloud Intelligence Accredited Professional

AP-215 Exam Questions
  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Oct 07, 2026
  • Q & A: 64 Questions and Answers
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Salesforce AP-215 Exam Syllabus Topics:

SectionWeightObjectives
Data Integration and Ingestion12%- Refresh schedules and data flow
- Data streams and connectors
- API and file-based import
Automation and Workflow5%- Workflow setup
- Automated distribution
Dashboards and Visualization15%- Dashboard design and layout
- KPI and metric display
- Chart types and usage
Data Harmonization3%- Standardization methods
- Cross-source alignment
- Pros and cons of harmonization approaches
Data Quality and Cleansing7%- Validation rules
- Error handling and correction
- Duplicate management
Datasets and Data Views10%- Dataset creation and management
- View configuration and sharing
- Filtering and segmentation
General Functionalities13%- Navigation and interface
- Basic concepts and terminology
- Core platform capabilities
Calculated Fields and Functions5%- Custom calculations
- VLOOKUP and FUZZYVLOOKUP
- Extract and transformation formulas
Data Mapping and Modeling5%- Source of truth configuration
- Dimensions and measures
- Data structure and relationships
Performance and Troubleshooting5%- Monitoring and optimization
- Common issues and fixes
Reporting and Analytics12%- Insight generation and interpretation
- Attribution models
- Report creation and scheduling
Overarching Entities3%- Structure and configuration
- Use cases and application scenarios
Data Permissions and Governance5%- Parent-child data setups
- User access and roles
- Data update controls

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

Question #1

A client created a new KPI: CPS (Cost per Sign-up).
The new KIP is mapped within the data stream mapping, and is populated with the following logic: (Media Cost) / Sign-ups) As can be seen in the table below, CPS was created twice and was set with two different aggregations:

From looking at the table, what are the aggregation settings for each one of the newly created KPIs?

  • A.
  • B.
  • C.
  • D.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

A client provides the following two data streams:
Data Stream 1:

The client would like to use a VLOOKUP formula to calculate the Cost per Campaign Advertiser on January 1st 2020.
Which mapping options should the client apply to obtain the expected result?

  • A.
  • B.
  • C.
  • D.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #3

An implementation engineer has been provided with 4 different source files: 03m 48s
1. Twitter Ads ~
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification by
File structure/headers:

  • A.
  • B.
  • C.
  • D.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #4

A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

  • A. it is not possible to do this, as the naming conventions are different
  • B. The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
  • C. The client will be able to do this and it will require building three patterns.
  • D. This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #5

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

  • A. All variables exist in every data set type, hence are considered as overarching dimensions
  • B. These are stand alone dimensions that pertain to the data set itself rather than to a specific entity
  • C. Variable Dimensions hold a Many-to-Many relationship with its main entity
  • D. These dimensions are stored at the workspace level
Reveal Solution  Discussion  0

Correct Answer: C,D  🗳️

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