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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Loyalty Program and Process Configuration | 52% | - Configure permissions and security model - Set up tier models, qualification, and progression - Configure foundational program settings - Manage member enrollment, profiles, and preferences - Define incentives, experiential rewards, and vouchers - Configure partner management and collaboration - Set up currencies, points, and transaction processing |
| Topic 2: On-Going Loyalty Management | 10% | - Configure analytics, dashboards, and reporting - Monitor program performance and optimize - Manage program updates and enhancements |
| Topic 3: Strategies and Design | 16% | - Apply implementation best practices - Design promotion lifecycle and engagement strategies - Assess business requirements and define loyalty solution - Define points, benefits, and redemption processes - Design loyalty program architecture and data model |
| Topic 4: Integration | 22% | - Connect to external systems using APIs - Integrate with Marketing Cloud - Integrate with Commerce Cloud - Integrate with Service Cloud - Integrate with Salesforce CDP |
Question 1
What is the most efficient way to automatically reset qualifying points for high volume Loyalty Programs?
A. The reset period is defined at the Tier Group level; Loyalty Management will automatically process it every night to ensure efficient point calculation
B. Create Schedule-Triggered Flow that to be executed every night This flow will scan the expired reset Period at the Group Level and rese the points using the out-of-the-box Reset point flow action
C. Use the out-of-the-box 'Reset Qualifying Points" data processing engine and trigger its execution using, for instance, a Schedule-Triggered Flow.
D. Develop an Apex Time Trigger to scan all Member Currencies and reset Qualifying points every time a reset period has expire
Question 2
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
A. Configure connected app named B2C Commerce Loyalty Connector
B. Install Loyalty Management for B2C Commerce Package
C. Configure connected app named B2C Loyalty Connector
D. Add Loyalty Management for Commerce Cartridge
E. Configure Loyalty Program preferences for B2C Commerce Site
Question 3
Northern Trail Outfitters would like to encourage sustained engagement with its brand over time, the company has created a Promotion that issues a bonus reward to members who make three purchases in a single month.
What type of Loyalty Promotion should the Administrator use?
A. Cumulative Promotion
B. Standard Promotion
C. Joint Promotion
D. Aggregate Promotion
Question 4
How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?
A. Use Salesforce Customer Data Platform
B. Use Custom Apex code via a middleware ETL tool
C. Use Marketing Cloud Server-Side JavaScript
D. Use Marketing Cloud Connect
Question 5
An Administrator needs to analyze the performance of the Loyalty Program.
What Loyalty Analytics permission does a System Administrator need to set up and customize?
A. CLAAnalytics Base Admin
B. Data Pipeline User
C. CRM Analytics User
D. Loyalty Analytics User
Solutions:
| Question 1 Answer: C | Question 2 Answer: C,D,E | Question 3 Answer: A | Question 4 Answer: D | Question 5 Answer: D |
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