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Adobe Marketo Engage Architect Master Sample Questions:

1. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Configure local program tokens to set UTM parameters
B) Configure program tokens for UTM parameters that have been inherited from a parent folder
C) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields
D) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
E) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
F) Configure Program Member Custom Fields to track the UTM parameters

2. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)

A) Marketo REST API Create Lead Endpoint
B) Marketo REST API Submit Form Endpoint
C) Marketo Forms 2.0 JavaScript API
D) Marketo REST API Push Lead to Marketo Endpoint

3. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Mapping CRM fields to Marketo fields
B) Adjusting lead scores before analysis
C) Utilizing consistent tagging across programs
D) Using dynamic lists for reporting

4. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
B) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
C) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
D) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

5. What are key aspects of validating lifecycle reports? (Choose two)

A) Adjusting Program Costs
B) Reviewing Smart Campaign performance
C) Monitoring engagement stream cadence
D) Ensuring accurate stage transitions

Solutions: